“Don’t Vote!” – a Brilliant Pro-Election Campaign in Moldova

“Me and Valera, we’re going to vote. You stay home, we’ll make sure everything is OK. Valera, show your hands to the camera! Your future is in these hands” – these are the lines that two actors deliver in one of the world’s most inventive pro-elections social campaigns. As the two characters stand in front of the viewers, looking down and out and obviously with their hands very dirty, they point out a serious state of affairs in a very humourous way.

The same with the sequel video. “The boss is going to vote, you don’t need to worry, he’s already called the right people”, explains a dodgy looking character dressed up like a mafia thug, as a misterious boss chews gum silently staring at the camera. “You don’t need politics. Go out, make barbecue, rest! The boss takes care of your future”, says the mafia muscle character.

These are the most successful social awareness videos in Moldova’s current elections campaign. Scheduled for November the 28th, the elections are going to call to the ballots 2.6 million voters in Moldova and in several European countries where Moldovans live. The Eastern European former Soviet republic is Europe’s poorest country, with an estimated one million of its citizens already gone abroad to work – that is one in four Moldovans.

After breaking up with another decade of communist rule, in 2009, the Moldova is in a deep political crisis, as none of the parties that made it into parliament raised the majority needed in order to elect a president. A referendum was held on September the 5th 2010 in order to decide whether to allow the citizens to elect the president directly. It failed, as less than 30 percent of the registered voters showed up to the polls.

The new elections can make or break Moldova: a new strong majority could elect a president and pull the country out of the stalemate it’s been in since the two failed rounds of elections of 2009. The first one, in April 2009, resulted in civil riots and bloodshed, as the Parliament building was set on fire by protesters. This came after the Communist Party announced it’s electoral victory, amid fraud accusations.

According to the latest surveys, four parties will make it into Moldova’s 101 seat parliament: the Communist Party (37%), the Liberal Democrats (31%), the Democrat Party (14%) and the Liberal Party (12.5%).

Commission this story



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: